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We helped Sprint reorganize and refresh retail communications across 12,000 Sprint stores nationwide, improving the customer experience by creating a more dynamic and flexible architecture and visual language.
Reorganizing their offering and floor plan allowed us to create a more intuitive layout that better meets the shopping needs of their target customers.
• Reorganized devices by form factor/input method to ease navigation and comparison
• Better highlight the range of apps and content offered to encourage trial and adoption
• More prominently display what is new and unique; allow different spaces to feature a device, a new offering (ex. Kindle), and a service/plan (ex. Premier)
• Create a location for account management and plan messaging; designate a consolidated collateral section
Utilizing existing POP fixturing systems with slight modifications, we created a more dynamic and effective messaging architecture.
• The billboard wall panels communicate an aspirational high-level brand message, reducing visual clutter
• New panels at eye-level allow a more focused, effective navigation system
• New fact tags, common across all company-owned store formats, place detailed information right next to devices for easier comparison and shopping
Lead Designer/Art Director
Design Strategist
REBRAND 100 Global Award.
Project completed while at Continuum.
We helped Sprint reorganize and refresh retail communications across 12,000 Sprint stores nationwide, improving the customer experience by creating a more dynamic and flexible architecture and visual language.
Reorganizing their offering and floor plan allowed us to create a more intuitive layout that better meets the shopping needs of their target customers.
• Reorganized devices by form factor/input method to ease navigation and comparison
• Better highlight the range of apps and content offered to encourage trial and adoption
• More prominently display what is new and unique; allow different spaces to feature a device, a new offering (ex. Kindle), and a service/plan (ex. Premier)
• Create a location for account management and plan messaging; designate a consolidated collateral section
Utilizing existing POP fixturing systems with slight modifications, we created a more dynamic and effective messaging architecture.
• The billboard wall panels communicate an aspirational high-level brand message, reducing visual clutter
• New panels at eye-level allow a more focused, effective navigation system
• New fact tags, common across all company-owned store formats, place detailed information right next to devices for easier comparison and shopping
Lead Designer/Art Director
Design Strategist
REBRAND 100 Global Award.
Project completed while at Continuum.