Brand Identity system for CheeseBoy, Grilled Cheese to Go.

Cheeseboy is perhaps the simplest retail food idea on the planet: grilled cheese to go. They serve up a variety of fresh, wholesome grilled cheese sandwiches, and they do it in a fast and friendly quick-serve environment. It's comfort food for the on-the-go crowd.

Art Direction & Design
Logo, Identity System, Store Graphics, Menu Boards, POP, Packaging, Uniforms, Transit Advertising

Ad Club Hatch Award Winner

Project completed while at Full Contact Advertising.